Want to know a bit more about me? In 2012, I started out in the Audiovisual communication & photography scene in the Valencia area, where I am from, but soon felt the need to explore new adventures. That’s when I took the big step to Edinburgh, United Kingdom, where I managed to balance a full-time job as a manager in sectors such as hospitality, tourism, and customer service with my studies. At the same time, I ventured into the world of design as a freelancer, collaborating with well-known companies like Emperor and Scottish Tech Army.

In June 2023, I graduated with a First Honours Degree in Visual Communication from Kingston University though Edinburgh college, specialising in User Experience. That opened up doors, and before I knew it, I snagged a spot as a UX/UI Designer and Marketing Assistant at the international company Convotis. What was meant to be an internship turned into this awesome career gig!

But hey, life’s all about growth, isn’t it? So, after gaining some experience, and while I am looking for a full-time role in the industry and stability, I’ve decided to try my hand at freelancing until I find the right fit with a company.nd at freelancing until I find the right fit with a company.

Hi , I am Ana Sendra!

UX | UI | Visual Designer

UX | UI | Visual Designer

Based in Edinburgh & Spain alternately

Anasendradesign@gmail.com

Want to know a bit more about me? In 2012, I started out in the Audiovisual communication & photography scene in the Valencia area, where I am from, but soon felt the need to explore new adventures. That’s when I took the big step to Edinburgh, United Kingdom, where I managed to balance a full-time job as a manager in sectors such as hospitality, tourism, and customer service with my studies. At the same time, I ventured into the world of design as a freelancer, collaborating with well-known companies like Emperor and Scottish Tech Army.

In June 2023, I graduated with a First Honours Degree in Visual Communication from Kingston University though Edinburgh college, specialising in User Experience. That opened up doors, and before I knew it, I snagged a spot as a UX/UI Designer and Marketing Assistant at the international company Convotis. What was meant to be an internship turned into this awesome career gig!

But hey, life’s all about growth, isn’t it? So, after gaining some experience, and while I am looking for a full-time role in the industry and stability, I’ve decided to try my hand at freelancing until I find the right fit with a company.



Want to know a bit more about me? In 2012, I started out in the Audiovisual communication & photography scene in the Valencia area, where I am from, but soon felt the need to explore new adventures. That’s when I took the big step to Edinburgh, United Kingdom, where I managed to balance a full-time job as a manager in sectors such as hospitality, tourism, and customer service with my studies. At the same time, I ventured into the world of design as a freelancer, collaborating with well-known companies like Emperor and Scottish Tech Army.


In June 2023, I graduated with a First Honours Degree in Visual Communication from Kingston University though Edinburgh college, specialising in User Experience. That opened up doors, and before I knew it, I snagged a spot as a UX/UI Designer and Marketing Assistant at the international company Convotis. What was meant to be an internship turned into this awesome career gig!

But hey, life’s all about growth, isn’t it?


So, after gaining some experience, and while I am looking for a full-time role in the industry and stability, I’ve decided to try my hand at freelancing until I find the right fit with a company.


Based in Edinburgh & Spain alternately

Anasendradesign@gmail.com

Work Experience

UX Designer and Marketing Assistant - Convotis
UX | UI | Visual Design & RRSS - Self-employed
UX | UI | Visual Design & RRSS - Self-employed

November 2023 - April 2024, Remote.

November 2022 - April 2024, Remote.

September 2022 – Present, Remote

Research, design thinking sessions, sprints, utilisation of insights to develop interactive prototypes, user testing analysis, presentations to clients, case studies writing, market research and social media management. Private portfolio available.

Design of websites, apps, and visual identities for print and digital media. Development of social media strategies, including posts, carousels, and reels for small businesses. My approach is research-driven, creating solutions aligned with user needs.

Design of websites, apps, and visual identities for print and digital media. Development of social media strategies, including posts, carousels, and reels for small businesses. My approach is research-driven, creating solutions aligned with user needs.

UX | UI | Visual Design & RRSS - Self-employed
UX|UI Designer & Digital Marketing - Sender Global
UX|UI Designer & Digital Marketing - Sender Global

September 20242 – Present, Remote

March 2025 – October 2025, Alicante.

March 2025 – October 2025, Alicante.

Specialised in UX/UI, branding, and marketing. I design visual identities for print and digital media, websites, and apps. I manage social media and create strategies for Casa Origen, Sender Global, Violeta Vergara, Cosmetics 24, Cotoli, Deco&Kids, Educar Jugando, Vestidissima, Patín Aventura, MasterD and Bodegueando.

Ideación de estrategias de email marketing y redes sociales, aplicando principios de UX/UI para la creación de contenido y el diseño de newsletters para grandes marcas, así como análisis de métricas para optimizar la segmentación y el engagement en procesos de marketing automation, en una posición temporal para cubrir una baja.

Ideación de estrategias de email marketing y redes sociales, aplicando principios de UX/UI para la creación de contenido y el diseño de newsletters para grandes marcas, así como análisis de métricas para optimizar la segmentación y el engagement en procesos de marketing automation, en una posición temporal para cubrir una baja.

UX/UI Designer and Marketing Assistant - Convotis

November 2023 - April 2024, Remote.

November 2023 – September 2024, Remote

UX research, design thinking sessions, sprints, development of interactive prototypes based on insights, usability testing, client presentations, market research, graphic material design, social media management, and case studies writing. Private portfolio available.

UX Designer - Emperor & Scottish Tech Army
UX | UI Designer – Emperor & Scottish Tech Army
UX | UI Designer – Emperor & Scottish Tech Army

September 2022 - November 2023, UK.

September 2022 - November 2023, UK.

Volunteer work for different companies as a research lead, sprint facilitator, primary UI designer, and user tester, effectively presenting solutions to clients.

Work for various companies as a research lead, sprint facilitator, lead UI designer, and usability evaluator, effectively presenting solutions to clients in English.

Work for various companies as a research lead, sprint facilitator, lead UI designer, and usability evaluator, effectively presenting solutions to clients in English.

Freelance Designer
Graphic Designer & Illustrator – Self-employed
Graphic Designer & Illustrator – Self-employed

January 2020 - August 2022 , UK.

January 2020 - August 2022 , UK.

Design and sale of prints, posters, and personalised illustrations. In March 2021, one of my designs addressing violence against women was chosen for display at the ‘Mujer Warmi’ collective exhibition ‘Hartas’ in Madrid.

Photographer - Goddess Agency
Visual Specialist – Goddess Agency
Visual Specialist – Goddess Agency

September 2012- January 2015, Spain.

September 2012- January 2015, Spain.

Volunteer work for different companies as a research lead, sprint facilitator, primary UI designer, and user tester, effectively presenting solutions to clients.

Freelance photographer and videographer for cultural events, music festivals and fashion shows.

Freelance photographer and videographer for cultural events, music festivals and fashion shows.

UX Process Skills

• User needs research
• Stakeholders research
• Competitors analysis
• Interviews & surveys
• User Personas Design

• How Might We
• Diamond Diagram
• Design Thinking
• Sprint Sessions
• Usability testing

Design Skills

• UI Design
• Wire-framing
• Prototyping
• Typography
• Colour theory

• Editorial
• Branding
• Mock-ups
• Photography
• RRSS strategy

Tools

• Figma
• Framer
• Adobe XD
• Illustrator
• Photoshop

• Mural
• Miro
• InDesign
• Premier Pro
• Affter Effects

• Miro and Mural
• AI Implementation
• InDesign
• Premier Pro
• Affter Effects

• Miro and Mural
• AI Implementation
• InDesign
• Premier Pro
• Affter Effects

Capabilities

• Collaborative work
• On- site & remote
• Excellent writing
• Presentation skills
• Communication

• Time management
• Adaptability & flexibility
• Problem- solving skills
• Decision making
• RRSS management

Qualifications

Visual communication BA (Hons)

September 2019 - June 2023. London, UK.

Specialised in UX with a First-Class Degree from Kingston University, London, UK.

HND Broadcast, Media & Photography

September 2011 - June 2013. Valencia, Spain.

Completed with a Grade A at I.E.S Veles e Vents in Gandia, Valencian community, Spain.

Graphic Design

September 2011- December 2011. Valencia, Spain.

Completed with a Distinction at Centre d’estudis Algar in Oliva, Valencian Community, Spain.

UX Process Skills

• User needs research
• Stakeholders research
• Competitors analysis
• Interviews & surveys
• User Personas Design

• How Might We
• Diamond Diagram
• Design Thinking
• Sprint Sessions
• Usability testing

Design Skills

• UI Design
• Auto-layout
• Prototyping
• Typography
• Colour theory

• Editorial
• Branding
• Mock-ups
• Photography
• RRSS

Tools

• Figma
• Framer
• Adobe XD
• Illustrator
• Photoshop

• Miro and Mural
• AI Implementation
• InDesign
• Premier Pro
• Affter Effects

Capabilities

• Collaborative work
• On- site & remote
• Excellent writing
• Presentation skills
• Communication

• Time management
• Adaptability & flexibility
• Problem- solving skills
• Decision making
• RRSS management

Languages

Spanish:

Native

English:

Fluent

Catalan:

Native

Italian:

Intermediate

Work Experience

UX | UI | Visual Design & RRSS - Self-employed

September 2022 – Present, Remote

Design of websites, apps, and visual identities for print and digital media. Development of social media strategies, including posts, carousels, and reels for small businesses. My approach is research-driven, creating solutions aligned with user needs.

UX|UI Designer & Digital Marketing - Sender Global

March 2025 – October 2025, Alicante.

Ideación de estrategias de email marketing y redes sociales, aplicando principios de UX/UI para la creación de contenido y el diseño de newsletters para grandes marcas, así como análisis de métricas para optimizar la segmentación y el engagement en procesos de marketing automation, en una posición temporal para cubrir una baja.

UX | UI Designer & Marketing Assistant – Convotis

November 2023 – September 2024, Remote

UX research, design thinking sessions, sprints, development of interactive prototypes based on insights, usability testing, client presentations, market research, graphic material design, social media management, and case studies writing. Private portfolio available.

UX | UI Designer – Emperor & Scottish Tech Army

September 2022 - November 2023, UK.

Work for various companies as a research lead, sprint facilitator, lead UI designer, and usability evaluator, effectively presenting solutions to clients in English.

Graphic Designer & Illustrator – Self-employed

January 2020 - August 2022 , UK.

Design of prints, posters, & personalised illustrations for sell. In March 2021, one of my designs addressing violence against women was chosen for display at the ‘Mujer Warmi’ collective exhibition ‘Hartas’ in Madrid.

Visual Specialist – Goddess Agency

September 2012- January 2015, Spain.

Freelance photographer and videographer for cultural events, music festivals and fashion shows.

Qualifications

BA in Visual communication - UX (Hons)

September 2019 - June 2023. London, UK.

Specialised in UX with a First-Class Degree from Kingston University, London, UK.

HND Broadcast, Media & Photography

September 2011 - June 2013. Valencia, Spain.

Completed with a Grade A at I.E.S Veles e Vents in Gandia, Valencian community, Spain.

Graphic Design

September 2011- December 2011. Valencia, Spain.

Completed with a Distinction at Centre d’estudis Algar in Oliva, Valencian Community, Spain.

My approach to design

My approach to design

I believe that every project is a journey where creativity meets functionality. I deliver more than just design; I immerse myself in research to understand both my clients and the end user. By focusing on this understanding, I am able to craft solutions that are not only creative and functional but also precisely tailored to meet user needs and achieve the desired outcomes.

Whether it’s web design, refining a brand’s identity, testing a product to ensure it resonates with its target audience, or even managing social media, I approach each project with a comprehensive perspective. I consider all aspects of a project—such as user experience, visual design, functionality, business goals, and technology—ensuring that all elements work together harmoniously to create a consistent and effective experience, with a focus on long-term impact. For me, design is more than aesthetics—it’s about solving problems.

I always seek growth and approach new challenges with enthusiasm, quickly adapting to any situation. Equipped with strong time management, resourcefulness, and an entrepreneurial spirit, I work effectively on both online and on-site projects. My passion for this field drives me to work with dedication and consistently give my best effort.

My values

My Values

My values

Collaboration & Empowerment: I believe in fostering a collaborative environment where everyone is treated as valued team members, even clients. By empowering participation in the design process, I ensure that everyone's voices are heard and their visions are considered.

Ethical Work & Inclusivity: My commitment to ethical practices and inclusivity ensures that my work is of the highest quality and respectful to individuals of all backgrounds, genders, and orientations.

Adaptability & Flexibility: I am committed to excellence and approach every project with an open mind, ready to embrace new challenges and expand my skill set.Being flexible in my approach to projects and client preferences leads to smoother collaborations and more successful outcomes.

Transparent Communication: I prioritise clear, empathetic communication throughout every stage of the design process. By staying in touch with my clients and being transparent about the processes and decision-making, I build trust and foster stronger relationships.

Sustainability: I recognise the importance of sustainability in today's world and strive to integrate eco-friendly practices into my work whenever possible. While I may not be perfect, I am committed to learning and improving my sustainability efforts over time. From reducing waste to conserving resources, I aim to make a positive impact on the environment and inspire others to do the same.

Looking to hire me, need my services, or seeking advice?

Let's chat

© 2025 Ana Sendra.

Looking to hire me, need my services, or seeking advice?

Let's chat

© 2025 Ana Sendra.

Looking to hire me, need my services, or seeking advice?

Let's chat

© 2025 Ana Sendra.

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