You might think this is the boring part, but research is one of the most important stages of the design process. By understanding the end user, target audience, and market landscape, I analyse insights and craft solutions that are not only creative, intuitive, and functional but also precisely tailored to meet user needs and achieve the desired outcomes. In the case studies, you'll find the progress made through all phases of the design process for each project.
UX / UI / Branding
An app to boost community engagement and reduce disruptive behaviours
UX Research / Branding
A strong brand identity created to bring coherence to this alternative therapy.
UX / Branding / RRSS
A well-defined visual identity and social media strategy to successfully engage audiences.
UX / Marketing Campaign
A campaign for young people to share their cancer stories and highlight Maggie's services.
UX / UI / Branding
An app for maintaining work-life balance and managing hybrid work challenges.
UX / Marketing Campaign
UX / UI
Redesign improving the online shopping experience while retaining brand identity.
UX / Packaging
A high-quality cider range that feels original, premium, and 'Innis and Gunn'.
Coming soon
The presentation of this project will be released soon, as it is currently in progress.