The challenge
Maggie’s is an international organisation that provides free support to anybody affected by cancer and their relatives. Our primary objective is to increase awareness of these resources among young individuals while also raising funds.
The solution Impact
#BloomwithMaggies is a campaign that encourages young audiences to share their cancer journey. The campaign utilises flowers, just like Maggie’s gardens, as a symbol of their core values: supporting, caring, and sharing.
To make this movement visible, we will install flower-adorned walls in diverse locations where individuals can express their personal experiences in relation to cancer. This will generate social media content directly from the target audience, ensuring increased visibility and organic growth in fundraising.