The challenge
The main challenge was to rebuild a brand identity that lacked coherence, clarity, and emotional resonance. Although Salvador Moshiay’s method, KexÕl, integrates multiple therapeutic practices, the existing visuals failed to communicate its depth, professionalism, or distinctive value. Many users felt uncertain about what the method actually offered. The challenge was to establish a clear and cohesive foundation to present KexÕl as a trustworthy and uniquely differentiated therapeutic approach.
The solution Impact
The new brand identity was built on clearly defined values that capture the essence of Salvador Moshiay. Posters and cards were designed to communicate the benefits more clearly and build trust, listing all the therapies that make up KexÕl to gradually familiarise users with the method. The renewed identity now conveys clarity, professionalism, and authenticity, effectively positioning KexÕl with greater coherence and impact.